Qingshun Zou is the author of MASTER CHINESE BUSINESS CULTURE - Becoming a China expert. She was born in Beijing and grew up in Guangzhou in southern China. She was educated in Canada, completing her studies in business at a Canadian university in Nova Scotia. Nostalgia for her homeland and stimulating encounters in the West ignited in her an interest in both cultures. Having started her career in the Swiss watch industry, Qingshun received training in marketing at Swatch AG before turning to entrepreneurship. After having successfully developed several companies in Switzerland and China, she was CEO of the Swiss subsidiary of a European pharmaceutical group for more than 15 years. A Swiss citizen, Qingshun is a professional in international business development. As a business consultant, she offers her know-how in a multicultural environment, leading a training program entitled “Decoding the Chinese business culture” in partnership with the Geneva Business Management University. Founder of the company Sino Swiss Business Alliance Development Sàrl, she supports European and Chinese companies from various industries in their business projects. Her activities extend to cross-cultural management training and advisory on business strategy, management and development. Inspired by Western culture, she has been an amateur musician for 15 years. With her enthusiasm for and sensitivity to Chinese and Western cultures, Qingshun is a board member of the prestigious Geneva International Music Competition, founded in 1939.