Winston does concept modeling on Hollywood films, high-end technologies, businesses and startups. As the NY TImes suggested it is "a process of getting the bottom of things."  How long have you been working on, thinking about, trying to figure out your disruptive idea, or potential Oscar-winning film idea? Many use a "trial and error" approach, which is O.K., but just O.K. -- concept modeling the essence of something is a better, more efficient and more productive way... more