No one buys a book they never heard of; you have to tell people about your book before they can buy it. Book Marketing Fundamentals contains a comprehensive inventory of essential marketing tasks and explanations on why you should use them and how to use them. The book is written specifically for first-time authors searching for a way to market their book. Don't try to market your book without finding a mentor! So, what if you had an experienced author to guide your marketing plans? Author Hank Quense has self-published and marketed over 30 books. He's written and marketed both fiction and non-fiction. He also lectures and holds webinars on self-publishing and on book marketing. Imagine developing a detailed marketing plan for your book and then implementing it. In this book, you'll learn: - How to develop your author's platform material - How to write your marketing content - How to engage in marketing activities - How to get more book reviews - What kind of events to hold - How to get publicity - How to use (or not use) advertising. - What other authors say about book marketing