For anybody who spends on average 8 hours per day looking at screens (that’s you!). Explore how we all shape the digital landscape, culture and each other through our engagement with digital media. Like it or not, digital media impacts most peoples’ lives today, whether through the content they consume on their devices or the purchasing decisions they make. Social platforms and their influencers are a driving force in the zeitgeist, pop culture, social issues and the economy. A must-read exploration of the social and psychological landscape shaped by our digital footprints. Through Click Me Baby One More Time, Geo peels back the curtain on the organisations controlling our self-esteem, gender roles, and the physical shape of our brains. From the intricacies of cancel culture to the blurred lines between our online and offline selves, we uncover the ethical dilemmas and existential questions facing every single internet user, from someone who helped to build it. Geo delves into personal anecdotes and heavily researched data, offering an insider’s perspective on the digital age, and critical issues such as overconsumption and misinformation. If you’ve ever found yourself scrolling aimlessly through your phone and questioning what it’s doing to your sense of self, your relationships or your worldview, this book will be your most important read this year.