Crank it Up! boasts a creative setup that allows for the organic delivery of business concepts, as Gerald embeds valuable lessons at the core of each chapter, each centered around the hands-on examples from Aubyn and his team. Aubyn quickly learns that believing in his vision is the key to team buy-in, and, despite his natural inclination towards privacy and introspection, he also comprehends the need to rally the troops around that vision, leading him to recognize—and depend on—his staff members, from the newest to the often-overlooked. Gerald uses those awakenings to illustrate that “valu[ing] people and their opinions” ignites a productive work environment—and how learning from mistakes can help performance improvement moving forward.
Though the narrative stays specific to the shipping industry, Gerald’s insights can be generalized to all business professionals. He touches on celebrating progress as a team, believing in a higher power to effect “a narrative [that] transcend[s] mere financial gains,” and offers readers candid snippets to apply to daily operations, including KISS (“Keep It Simple Stupid”) and “be inspired by the good you see in others.” His final guidance focuses on being honest about setbacks, relishing victories, and rewarding top performance.
Takeaway: Business principles to unlock teamwork and positive leadership.
Comparable Titles: Joshua Medcalf’s Chop Wood Carry Water, Matt Tenney’s Inspire Greatness.
Production grades
Cover: A-
Design and typography: B+
Illustrations: N/A
Editing: B
Marketing copy: A
In Crank It Up! Harnessing The Synergies of Team Belief, Dwane Fritz Gerald offers up a unique guide that dives into the complexities of port operations. Readers are invited to journey alongside Aubyn as he evolves from a novice to a seasoned leader, mastering the nuances of management and the art of fostering team spirit through the innovative CRANK IT UP initiative, which notably enhances productivity. While Aubyn's achievements may not be as widely celebrated as those of figures like Elon Musk, they are equally impressive. His story is one of efficiency and breakthroughs, marked by the morale-boosting Crank It Up prints that adorn helmets and stickers, lifting the spirits of his dedicated team. Gerald's narrative style is novelistic, employing a third-person viewpoint that enriches the storytelling with depth and perspective. The book not only offers a window into the operational details and milestones of the shipping world but also celebrates the personal growth and resilience of its characters. Gerald notes, "Aubyn’s presentations had evolved into a highly anticipated part of the weekly management meetings," highlighting the transformative journey of Aubyn. While the detailed exploration of port operations might seem daunting to some readers, the book is thoughtfully punctuated with Key Personal Introspection sections at the end of each chapter. These sections distill the core lessons and reflections, offering readers valuable takeaways. Crank It Up! does more than narrate Aubyn's journey; it illuminates the intricate labor and collective effort that underpin the shipping industry, fostering a deeper appreciation for the often-unseen work behind the products we enjoy. The insights on teamwork and productivity enhancement presented in the book have universal applicability, offering valuable lessons for a wide range of industries beyond shipping. Crank It Up! Harnessing The Synergies of Team Belief, by Dwane Fritz Gerald, is the perfect read for leaders who want to focus on team dynamics, leadership, and instilling a collective belief in achieving goals amongst their team.
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