Is this the funniest book about the ad industry to hit the bookshops this year - whilst being the most informative about what goes on inside agencies in London and around the world? It charts the career of a young agency executive. His insightful and often hilarious experiences range from the pitfalls of trying to make penguins perform for a TV commercial in London, to the trials of opening some of the first Western agencies in Moscow and China. The reader will laugh and learn in equal measure.