Baumann (author of Hola, Amigos! A Plan for Latino Outreach) offers a timely, optimistic overview of the efficacy of using a multicultural storytelling framework to improve workplace conditions, hone leadership abilities, hire and interview well, and build pathways to success, both for business leaders and anyone eager to present their best self in the workplace. A film buff, Baumann often uses movie references to illustrate the power of narratives to drive home themes and messages, while also drawing on a hearteningly diverse range of cultures and examples—global soap operas, vigilante thrillers, American dramas about “the rich and the ruthless”—and always taking care to note that “your culture of origin might define how you approach these themes.” Among much practical advice on honing and delivering a message, Baumann also weaves her own story into the guide, revealing a tale of “living through over 20 years of military dictatorships in Argentina” and immigrating to the U.S., the narrative persuasively exemplifying the techniques Baumann lays out. These methods are rooted in authenticity. Baumann demonstrates how to use a persona to shape a personal brand, develop characters in one’s story, and develop and demonstrate individual leadership styles and one’s connection to an organization’s culture. Prompts, questionnaires, and thought experiments offer actionable steps towards the construction of their own “personal brand statements,” which act as anchors for their narrative frameworks. Throughout Speak Up, Baumann also offers incisive social commentary on navigating and dismantling systems of oppression in the workplace.
Touching on microaggressions related to racism, sexism, ageism, cognitive biases related to stereotypes, and the ways systems of oppression like patriarchy and white supremacy affect the success of marginalized people in the workplace, Baumann offers a refreshing methodology on how to turn differences into assets. Baumann encourages entrepreneurs to show their clients, coworkers, and customers who they are through authentic storytelling, sharing “the stories that can help us all heal.”
Takeaway: Wise guide to multicultural workplace narratives that make assets of differences.
Comparable Titles: Elaine Welteroth’s More Than Enough, Nely Galán’s Self Made.
Production grades
Cover: A
Design and typography: A
Illustrations: N/A
Editing: A
Marketing copy: A
Must read 🏆
This powerful and inspiring guide shines the light on storytelling tools.
How good are you at storytelling? Have you ever wanted to master storytelling tools? In Speak Up! Tell Your Story to Influence Others, Susana Baumann presents a powerful and inspiring guide to show you how essential storytelling tools are. The author is a seasoned communication expert who focuses on storytelling's universal nature in the book. The simple tools presented in this book can help the reader make a lasting impression whenever they write.
The author is convinced that storytelling has the power to transform if done correctly. The step-by-step framework will help readers understand their audience, craft profound messages, and identify their unique stories. The author looks at storytelling from both the professional and personal contexts. Readers from all walks of life can benefit from this book because of Susana Baumann's inclusive approach in Speak Up! Tell Your Story to Influence Others.
You will be captivated by the author's approachable and authentic writing style. Susana Baumann combines practical advice, personal anecdotes, and professional insight to create a relatable and informative text. It is obvious that she has a passion for storytelling because that passion shines through every page of Speak Up! Tell Your Story to Influence Others. Baumann shows how stories can foster connections, build trust, and drive change. She presents a compelling argument that demonstrates how leaders can use storytelling to influence their organization’s culture. The author has brought storytelling out of the shadows and into the halls of the biggest and best organizations worldwide.
For anyone who is looking to enhance their communication skills, Speak Up! Tell Your Story to Influence Others is a compelling read. Grab a copy for your newly minted influencer in the family because understanding how to tell compelling stories might give them the edge every influencer yearns for. You will not see storytelling quite the same after reading this book.
REVIEWED BY Mardene Carr
Mardene Carr is from the beautiful Island of Jamaica. She is a trained Librarian, doctoral student, blogger, author, journal reviewer, proofreader, and editor. She has authored several journal articles and blog posts. Mardene is also a motivational speaker and international student coach.
