Axel Desarden is the founder and CEO of BlueJay Phenomenal Group, LLC. A Bronx born seven time gunshot survivor, self educated entrepreneur, author, and speaker with a passion for continued growth. My intention is to awaken your optimism, fortitude and invigorate your true growth potential. Planting seeds of change and elevation that lead to the inception of the, “anything is possible and everything is achievable,” mindset.

Author of two books available in two languages (English & Spanish):

• “Distorted Perception of Innocence” a South Bronx narrative nonfiction confessional

• “Questions are the Answers” a thought provoking conscious approach to stimulating self-awareness

• Axel has been featured in podcasts and radio stations in the following states: New York, Pennsylvania, Baltimore, Virginia, Florida, and Puerto Rico

“I firmly believe we are meant to live a life of abundance and joy, not the mere sustainability of mediocrity.”

In addition to his passion for growth, Axel enjoys daily exercise at the gym, walks around the lake and a routine visit to the local movie theater. “I can enjoy watching movies in the comfort of my home, but there is nothing like the feel of cinema carpeting beneath my shoes as I stroll into a theater for a screening of the latest movie. I call it movie foreplay.”

Growth

After making a conscious decision to step off the hamster wheel and exit the workforce nearly two years ago, Axel has embarked on an organic journey and has founded:

• BlueJay Phenomenal Group, LLC and has established its subsidiary, BlueJay Phenomenal Publishers.

• Authored two books in two languages.

• Published three books, and is currently working on authoring his fourth (not yet titled, but it is in the whispers of motivation).

• Delivered a number of speaking engagements at several Bronx based institutions. “I can only keep what I have by giving it away.”

• Developed a brand product line of inspiration lead by his company logo, and continues to pursue his dream of drawing out the best in others.

Upon throwing his hat into the social media arena two years ago, Axel has produced an Instagram social following of nearly 4,000 engaged followers between two accounts. Developed a Facebook business page and YouTube Channel and has created over 70 two minute video clips with a transparent message of hope in each one. 

Books are available on Amazon, Barnes & Noble, and GoogleBooks in addition to expanded distribution throw out the United States, Russia, and the U.K. (I guess it's safe to say the books are available worldwide).