When human beings experience waves of changes, it is not uncommon for their lives to unravel. Benjamin Tan's passion thrives on standing out from a pack of crowd by doing things uniquely different. Heavily involved in keynote speeches, sales workshops and sales boot camps, this very passion often surface itself in these events.

Because he has been in the sales industry for more than twenty years, his exposure to various aspects of business has been vast—from being an end user to product management, direct sales engagements and vendor channel management. Now his next chapter expands to authorship.

In all sales specialties, soft skills and product knowledge are important. It is also of vital importance that a sales professional be exposed to situational selling. The more exposure a salesperson gains, the better the salesperson will be. That is the belief that underlies this book.