Norman Eng is a doctor of education (Ed.D.) with a background in teaching and marketing—two areas that relate to lecturing, presenting, and engaging audiences.

As a marketing executive, he worked with clients to realize their communication goals in the pharmaceutical, insurance, pet, and retail industries. Norman learned one major lesson, something he discusses in his book Teaching College--know your target audience. 

He applied this lesson to his teaching as a public school elementary school teacher in the early- to mid-2000s, where he was nominated as one of Honor Roll’s Outstanding American Teachers.

As an adjunct assistant professor for local colleges in the City University of New York system, Norman realized that much of what he gained as a marketer and as an elementary school teacher held true for college instructors: Students—whether undergraduate or graduate—need to see the value of what you are teaching to their lives.

With consistently high student and departmental evaluations in two separate colleges every semester, Dr. Eng hopes to share what he has gained so far from these three industries—marketing, K–12 education, and higher education—with the larger community of higher education instructors, whether they are graduate students, adjunct lecturers, assistant professors, or beyond.