Rob Frankel is, by profession, a branding strategist and serial entrepreneur, neither of which has anything to do with his authoring this book. Among his other publications is a guide for true branding strategy, The Revenge of Brand X, and the whimsically irreverent The Gentleman s REAL Guide to College. He owns several patents and spends the bulk of his time in his man cave surrounded by Patrick Nagel's work, lamenting the notion that the pure enjoyment, energy and fun that was the 1980s will never, ever return.