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Marlene Jensen
Author
47 Ways to Raise Prices ...Without Losing Customers!
COVID-threatened businesses now have 47 ways to raise prices without turning away customers! It’s a tough time to have a small business! Shrinking sales and rising COVID costs have many entrepreneurs: * Waking up in a cold sweat afraid their business can’t survive * Pouring over financials — without finding anything else they can cut * Sick with worry about having to lay off employees In this economy, there’s only one answer that can help the business survive — you have to raise prices. But what will your customers do? You won’t find a faster, easier blueprint for raising prices without alienating your customers. Thirteen of the tactics don’t require you do anything else but raise the price — each utilizing a different psychological principle. Others are tactics you can use in negotiations, or with changes in the product, promotion, positioning, packaging, or distribution. And you get the 1-2-3 PriceChangeModelTM that lets you assess the likely results of your price changes — and whether to respond to a competitor’s change. You can read a tactic, raise your price, and immediately protect your business. AND you have this “idea book” for any time in the future when you face another pricing decision.
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