- A thought provoking book
The automotive industry is vast and overwhelming, and unless you understand the dynamics involved in this kind of market, then you are likely to get confused with how it runs. As a CEO in the industry then you do not have any other choice but to clear understand the industry so that you can be ready and remain competitive throughout. Eric and Richard Choi have created one of the best masterpieces of the industry. Creativity plays the center role as you are taken on a journey of the history of locomotives and how the industry has grown over years to reach its current position. This book is thought provoking, creative, imaginative, and thoroughly researched. I must admit as CEO this book is one that you cannot miss having in your library. Excellent work from Eric and Richard.
It was a great book for modern industry study guide. I really am not a fan of reading something that is required for a class but this book I would recommend. It was a quick read and it kept me interested. Most books that I read specifically for a class are very informative but are not captivating enough to hold my attention for long but this one did just that. I was intrigued from beginning to end.
Getting into something like the automotive industry can be a little intimidating as there's just so much to understand and so much history to consider!So if you're looking to avoid getting confused as you learn the ins and outs of the industry, it's a good idea to find a simple, cover-all source that tells you everything you need to know.Auto Empire by Eric and Richard Choi is that source.As you read through the book, you'll be compelled by the 'story' of how automotive technology has evolved - from horse drawn carriage to today's renowned supercars and eco friendly EVs.Accompanied by a wide variety of photos and charts, you'll get a clear, illustrative education on the auto industry. A compelling read for new fans and long time enthusiasts alike
- Reflecting on the Past for Insight into the Future
Auto Empire is a well-organized book, chronicling such shifts in the automobile industry landscape. I find this book to be a breath of fresh air because while a large number of people are familiar with various cars offered by different automakers and concept cars they unveil at an annual motor show in some city, not many are aware of the journey companies undertook to develop such cars and reach their current position, or impacts the World Wars and other major historic events had on the industry. Auto Empire dives into such aspects. I find this book to be incomparable to any in theworld. I have strong confidence in the contents of this book because of its two authors -one, who is an auto industry analyst, and the other, who is an auto industry journalist. Automakers are fighting an uphill battle - competition is escalating, technology standards are getting higher and there is an endless demand for creativity and innovation. Furthermore, the instable global economy makes it difficult to remain optimistic about the future. It is during times like this when we need the wisdom to reflect on the past to prepare for the future. In this regard, Auto Empire will be an insightful guide for CEOs, executives and employees of automobile companies. It also makes a valuable economic and business management study for students aspiring to find jobs in the auto industry. Upon reading this book, I could sense the extensive research done by the authors and their attempts to approach information from various viewpoints. I am confident that once you read this book, the cars cruising on the streets will never look the same.
