The author takes several chapters at the start of the book to explain precisely what she means when she claims for herself the term “bad bitch”—and why she’s encouraging readers to aspire to it, too. Williams is talking about a proud woman of power, a “female who knows what she wants and knows how to get it,” who “is not afraid to be her authentic self at all times” and seizes “the opportunity to shine, teach other women to bask in their femininity, promote their brilliance, and become downright ‘sheroes.’”
Williams is a compelling writer and role model. The book’s strongest chapters concern the power and promise of seizing her brand of girl power. An early chapter lays out strategies for drafting a winning pitch, with clarifying and practical tips, but overall Williams is less focused on process than on modeling her vision of a sisterhood of bold movers and shakers. Readers specifically hunting for a step-by-step guide to pitching and brand-building may want to consult more books—but those hungry for advice from a woman unapologetically seizing her place in the world will find just what they need.
Takeaway: This appealing guide to brand-building dares women to be the right kind of bad.
Great for fans of: Jen Sincero’s You Are a Badass, Elaine Meryl Brown, Marsha Haygood, and Rhonda Joy McLean’s The Little Black Book of Success: Laws of Leadership for Black Women.
Production grades
Cover: A
Design and typography: A
Illustrations: N/A
Editing: A
Marketing copy: A