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Formats
Paperback Details
  • 05/2014
  • 978-1497341135
  • 148 pages
  • $19.79
Ebook Details
  • 05/2014
  • 978-1-63173-981-1
  • 148 pages
  • $4.95
Ben Delaney
Author
Ben Delaney's Nonprofit Marketing Handbook
Ben Delaney, author

Adult; Other Nonfiction; (Market)

There are more than a million nonprofit organizations in the United States, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. I decided that I could help the nonprofit MarCom initiate, by providing a book that summarizes what that person needs to do, and how to do it successfully, in the nonprofit environment. Addressed to the MarCom manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective. I start by comparing cultures, and continue through the basic concepts, tools, and processes that ensure success in nonprofit MarCom. I conclude with a glossary and bibliography that provide additional resources for the nonprofit marketing team.
Reviews
Elizabeth, Nonprofit Business and Operations Manager

"This book makes me feel as though I have a marketing guru on my desk.

As the Business and Ops Manager of a tiny non-profit, I have become accustomed to learning how to "do things myself". To that end, I have ready lots of (mostly) helpful material in order to master various topics. While I have learned a lot this way, few of these books have given me the confidence and understanding that this book delivers.

Mr. Delaney's book stands-out for a number of reasons. His straightforward style combined with his ability to distill important points makes his book easy to read and understand. More importantly, he provides information that can help you take immediate steps towards building or improving your marketing plan.

My favorite parts include his list of marketing and communications tools (i.e. websites, handouts and radio). Each tool is evaluated in a variety of ways - pro's and con's, ROI, relative cost and more and enables the reader to be "a smart marketer". I also loved the hints on how to choose a logo wisely - timed perfectly for me as I evaluate the logo we are considering for maximum usability.

I could go on, but suffice it to say that Ben Delaney's Nonprofit Market Handbook is a go-to reference for me and a book that I highly recommend."

Faridah Nassozi, Readers' Favorite

"Ben Delaney does not just share ideas on the effective tools for marketing and communication in small and medium size nonprofit organizations. He goes further to give you clear guidance on how to apply these tools to get your desired results. This book is very informative and would be a worthy read for anyone planning to start a nonprofit organization or already running one and wishing to discover the most effective way to reach out to their intended audience."

News
11/08/2014
Nonprofit Marketing Handbook Wins Prestigious Award

Platinum Award for Excellence has been award to Ben Delaney's Nonprofit Marketing Handbook.

Delaney's first book has been recognized for excellence in international competition.

November 8, 2014, Oakland, CA

CyberEdge Information Services is proud to announce that its founder's book on marketing and communications for nonprofit organizations has won the coveted Platinum Award in the annual MarCom Awards competition.

Published in May 2014, Ben Delaney's Nonprofit Marketing Handbook provides practical, hands-on tools that help nonprofit organizations improve their effectiveness and impact through better communications with funders, clients, and other stakeholders.

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the profession.

The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. MarCom winners receive well-deserved recognition and third-party validation from a long- established industry organization that has earned a reputation for fairness, consistency and timeliness.The MarCom competition has grown to perhaps the largest of its kind in the world with about 6,000 entries per year. Entries come from all 50 states, 10 provinces + three territories of Canada and 34 countries.

Winners range in size from individuals to media conglomerates and Fortune 50 companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.

Ben Delaney's Nonprofit Marketing Handbook is available on Amazon in paperback and Kindle versions. http://tinyurl.com/oxj6trp. More information here: www.BenDelaney.com.

Formats
Paperback Details
  • 05/2014
  • 978-1497341135
  • 148 pages
  • $19.79
Ebook Details
  • 05/2014
  • 978-1-63173-981-1
  • 148 pages
  • $4.95
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