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Formats
Kindle Edition eBooks Details
  • 25/04/2014
  • B00JXT3VMI
  • 95 pages
  • $5,14
Alex Oriani
Author
Born To Be Liked: Living on Facebook
Alex Oriani, author
Born To Be Liked is the first book that, with a blend of humour and science, uncovers what we (really) do on Facebook and why we do it. We spend 40% of our conversation talking about ourselves, but when we are on social media the figure rises to a staggering 80%. In theory, Facebook helps us to stay connected to our friends. In reality, the reasons why hundreds of millions of people log in every day are more interesting than that. From the SOC (Soap Opera Character) to the Check-in-oholic, from the Hoax Plugger to the Compulsive Selfies Poster, everyone on Facebook has their own pattern of furtive habits and behaviours. With a good dose of irony and the help of university researchers and hard-core Facebook users, Alex Oriani, London-based journalist and writer, analyses what we (really) do on Facebook and why we do it.
Reviews
Journalist Oriani’s hilarious gimlet-eyed view of the Facebook phenomenon starts with a look at the range of emotions that a first-time user may feel (“Checking your notifications every 30 seconds for the next 10 hours will turn you into a psychopath before dinner”). Then, in the book’s funniest and most sharply observed section, he describes more than 20 of the most basic and common “Facebook types” that users encounter, including the Newscaster (“They have a compelling urge to communicate to the rest of the world their every single action from the moment they wake up to their late night farewell”) and the 24/7 Healer of the World (who “can make you feel guilty about a remarkable number of issues”). Oriani also amusingly details the many meanings that a “like” can have (“I like your status updates in the hope that you will help me with my doomed project that I obsess over night and day”). To anchor the humor, he includes some fascinating interviews with experts on social media as well as some typical users, who give more serious and illuminating observations on Facebook and “why we can’t live without it anymore.” (BookLife)
http://www.examiner.com/review/facebook-addicts-exposed-born-to-be-liked

"With slice-of-life examples and results of psychological research, Oriani makes his case for the impact of Facebook on today's society. Some of his observations are scathingly funny while others will break your heart at the tragedy of people turning to a device rather than another human being for relationships.
His chapter on the types of Facebook users identifies them by the bulk of their entries. Readers will recognize them instantly with titles such as The Soap Opera Character, The Newscaster and The Serial Event Organizer. Although laced with humor, Oriani's underlying truths show through.
Oriani spends time looking at the ways Facebook users interact, including the use of Likes. He asks questions about social media usage that will make readers think about their own online decisions... This is far beyond an op-ed or commentary. The book is a well-thought-out look at the world of Facebook users/addicts and how they affect those around them.
More than anything, Born to Be Liked: Living on Facebook will give its readers a fresh perspective on the social media scene" - Examiner.com

Formats
Kindle Edition eBooks Details
  • 25/04/2014
  • B00JXT3VMI
  • 95 pages
  • $5,14

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