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Marketing was destiny for Mat Zucker — the perfect cocktail of creativity, art and salesmanship.
But before becoming chief creative officer of the world’s largest direct marketing agency and now partner at a global management consultancy, he had to pay his dues. First as a secretary at a big ad agency, mastering a West Virginian accent, and then, as a writer, researching the phenomenon of spanking parties, he’s picked up both hard lessons about selling brands and managing careers, with many laughs along the way. With this candid memoir, Mat gives aspiring marketers the gift of what he's seen and learned.
Reviews
Tom Fishburne, The Marketoonist
An insightful and funny three-decade-long travelogue in the world of marketing. Through the serendipitous twists and turns of his career, Mat Zucker reminds us that we’re each in charge of our own. He models how a resilient career means pushing out of comfort zones and trying new things, with a sense of humor along the way.