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Concepts of Electronic Marketing
Bradley Fowler, author
This instructional guide provides essential technology tools to effectively electronically market a brand person, product, or service; regionally, nationally, and internationally. A step-by-step instructional on how to design an eMarketing plan; implement e-mail marketing concepts and tools; create and disseminate on-line press releases, and develop and share on-line articles to news media regionally, nationally, and internationally.