Everyone needs to sell something: themselves (in their careers), products, services and ideas to family and friends. The problem is that the way of selling is taught is based on nonsense delivered by coaches, professors and the like who have never sold anything. This book -- written by a lifelong entrepreneur and salesman -- ( a legend in the marketing world due to his best sell "Your Marketing Sucks" -- wipes away the myths and delivers a unique approach for selling that flies in the face of conventional wisdom and achieves exceptional success.