If you want a shortcut in your goal to improve customer loyalty, start with Denise Lee Yohn. What Great Brands Do is a practical guide to providing an exceptional brand experience. In Extraordinary Experiences, Denise builds on her earlier work, sharing strategies and actions for creating a cherished brand. -- Skip Prichard, President & CEO, OCLC, Leadership Insights and blogger at skipprichard.com
Timely and chock full of relevant examples, Extraordinary Experiences is a must-read for anyone who wants to use first-class customer experience as a competitive differentiator. Highly recommended! -- Jay Baer, digital marketing keynote speaker and emcee, Author of New York Times best seller Youtility, and President of marketing consultancy Convince & Convert
I love good information backed up with real life case studies. Denise Lee Yohn's gift of storytelling and insightful analysis make Extraordinary Experiences an inspiring and immediately actionable read. -- Shep Hyken, customer service expert and New York Times bestselling author of The Amazement Revolution
Denise Lee Yohn's Extraordinary Experiences should be required reading for all CEOs. It sheds new light on how to achieve the kind of brand leadership that everyone -- from customers to employees to investors -- wants a piece of. -- Ted Coiné, CMO of Meddle.it and author of A World Gone Social: How Companies Must Adapt to Survive
How a company decides to behave becomes how that brand shows up in the marketplace. In this book, Denise Lee Yohn enlightens the reader with an essential map for how to become a brand that earns the right to customer-driven growth. -- Jeanne Bliss, President, CustomerBliss, and Author, Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
Denise has done it again! Extraordinary Experiences is a deep dive into how some of today’s truly great companies are building their brands to better engage customers while improving their bottom lines, and how any business owner or marketing executive can do the same. Chock-full of powerful insights and information you won’t find anywhere else, Extraordinary Experiences is an essential addition to your brand-building toolbox. -- Peter Economy, The Leadership Guy on INC.COM
