FADS Marketing is an inside look at how companies count on your obsession with food, alcohol, drugs and sex to drive behavior modification—permanently. By the time you finish this book, you’ll have new insights about: Food: What marketers know about food-related trigger points; the five senses and stuffing our faces; specialty foods for special consumers. Alcohol: Why booze and the law is a match made in hell; mainstream alcohol marketing featuring weirdos; everyone’s doing it (selling alcohol). Drugs: Marketers know we love a quick fix; yes, you are depressed; the Cannabis revolution. Sex: Marketers know everyone fears rejection; you’re gross, no sex for you; who needs ‘live nude girls’ when you’ve got sex robots? Each chapter features expert interviews and wraps with Harris’ predictions for what’s coming next. Anyone who’s worked with him won’t be surprised to see that some of them are already happening.