Happy Hour, at a profound level, does not mean drinking or eating all you can take advantage of, even though you are not thirsty or hungry. This is a very good metaphor for what is happening to us in respect to consumerism, to our compulsive buying. They are times when we accumulate too many things, we spend and consume too much. Happy Hour means searching for the good life, a moment to think about our shopping and consumption patterns, an hour to act, an hour to wake up, to put consumption and shopping in their right place, a minor place in our lives.