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Emma Marie
Contributor
How Japan Took Over the Car Industry
Emma Marie, author
When Ford introduced the Model T to the masses, the car industry became sphere perfected by Western civilisation. With a number of European manufacturers competing with their North American counterparts, there were really only two players that made the best automobiles in the world. However, that all changed after the Second World War. Japan was in ruins and was desperate to rebuild their industries. With a strong work ethic instilled by next generation entrepreneurs and fair compensation, Japan entered the car industry in an unsure way, as most cars flopped when it came to the technology implemented and production methods. However, with trial and error the Japanese car became one of reliability and affordability, competing with Western giants in the late 20th Century. What really resulted in such a growth? Well, here are just some of the main reasons.

Efficient Production

The first few Japanese cars that came out of the country’s factories were very basic at the time, and did not have many features as standard, when compared to their European counterparts. This also was a result of their basic production techniques that did not allow for making innovative changes in the car models. However, one thing that the Japanese manufacturers did consider was the importance of the efficient employee. As a result of these employees following the 5S system that instilled discipline in the workplace, production would be fast and efficient, which in turn, churned out more and more cheap cars; more than that of their European competitors. It is important to note thought that the time that the late 20th Century saw many employees of Western companies strike, which led to low productivity.

Reasonable Prices

As a result of the growth in the technology used in the production processes of cars, the Japanese would utilise the latest and greatest to maintain high standards, along with keeping the average consumer in mind. The Western idea of an automobile was one of luxury and status, the Japanese idea was much different. The Japanese believed that the car was one that made life all the more easier and that everyone would benefit from, hence the reason as to why car manufacturers in Japan would always keep the middle class consumer in mind when manufacturing. This is the reason as to why Japanese cars shook the car industry, as it made way for cheaper and reliable alternatives to the masses.

Easy Maintenance

Another factor that was foreseen by the Japanese car manufacturer was the after sale services too. Many European cars often possess parts that are unique to a particular model, thus making repairing or replacing a part quite difficult, as it had to make the car owner find an authorised motor garage that deals in the maintenance of the particular model. Japanese cars, however, differed in that parts and components were interchangeable. In other words, if you are using Daihatsu, there is a high chance that Suzuki produces a similar part needed for the Daihatsu vehicle. Of course, it is still important that if your car were to be a Daihatsu, then it is important that you use Daihatsu genuine parts, but the ability to interchange parts from various brands has made maintenance costs significantly drop, making the Japanese car all the more popular.

Once deemed to be just a phase in global economy, the Japanese car industry is here to stay for good, and this can be credited to the first entrepreneurs who did everything right in setting the right trajectory to many a car manufacturer. With the recent introduction of cars that cater to the niche markets around the world, there is no stopping them.

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