International trade is no longer a luxury available to only Fortune 500 corporations. Companies of all sizes can take advantage of globalized markets and become multinational organizations doing business in multiple countries. International Business Expansion provides the advice and perspectives that companies need. The book contains a highly detailed step-by-step guide that walks through every step of the process of going multinational. It provides a blueprint for how to research which are the best markets to enter and when, evaluate different market entry options, model your financial projections given the different ways of doing business in many countries. mitigate currency risk and manage cash flow, localize your product so it is customized to a specific country, and identify legal and accounting resources in other countries.
International Business Expansion: A Step-by-Step Guide to Launch Your Company Into Other Countries
Anthony Gioeli, author
Gioeli, an entrepreneur who has plenty of experience with multinational corporations, shares his vast knowledge on how and why to take a company global. Citing predictions that the U.S. share of the global economy will decline over the next two decades, he argues that international trade is the key to remaining competitive and viable. More importantly, Gioeli states that a company of any size can become a multinational. This step-by-step guide starts with analyzing potential markets and ends with planning to maintain growth. The author covers assessing a market’s size and the importance of understanding a different country’s economy, infrastructure, regulations, and employment and taxation policies. He also advises readers to create a graph or “competitive matrix” of the “competitive landscape” into which their company will have to fit. In addition, Gioeli covers managing cash flow, customizing products and services according to local demands, and networking in an unfamiliar country. Each chapter closes with a short but useful list of “Key Lessons.” To those hoping to not only stay competitive but grow, Gioeli makes it clear that international expansion is not a luxury but a mandate, and doable with the right guidance. (BookLife)