DO YOU KNOW WHAT Makes You Tick? Without knowing the answer to this question, you will always feel like something is missing, no matter how successful you are. This question triggered Moustafa to start a journey—an inner search—of true passion, purpose, and meaning which eventually led him to buy a one-way ticket out of Dubai in 2012. Since his return in 2013, he invested all his time and effort into studying and researching the topic of passion and conducting in-person interviews with, to date, 160+ global leaders, authors, speakers, coaches, celebrities, Olympians and Nobel prize laureates, diving deep into their interpretation of passion and its impact on all aspects of success in life and work. All that he has learnt has been distilled into this book which moves you from concepts and theories into integrated end-to-end processes, tools and techniques. So if you are looking for an opportunity to bring passion back into your life in a way that will positively impact your career, business, then this book is for you.