Zain Raj has been a part of the evolving world of marketing for more than three decades, watching major shifts in the economy and consumer behavior birth a new environment for business leaders – one that he describes in his new book, “Marketing For Tomorrow, Not Yesterday,” releasing Nov. 12, 2015. As a practical guidebook, “Marketing For Today, Not Yesterday” explains what industry leaders need to do not only to survive but to succeed in the everchanging marketplace. Raj shows marketers how to truly understand their customers and get back to the basics so they can conquer complex problems and learn to thrive in this Cambrian era of marketing. Raj uses real world case studies from McDonald’s to Amazon to decontruct complex economic issues, translating it all into advice that leaders can apply to their own companies to improve their business strategies, bump up creativity, boost growth and innovatively engage customers. Raj also spells out what it takes to flourish in what he calls the Insight Economy.