Round Seventeen &1/2: The Names Have Been Changed to Protect the Inefficient. It’s advertised as a ruthless satire about advertising, but it’s about more. It’s about what we all do to make a living, to get our kids through college and to put food on the table -- the good food, not that crappy generic ketchup or that rubbery farm-raised salmon that other fish make fun of. Steve Hayden, the copywriter who wrote Apple’s classic 1984, once told me the most powerful forces of persuasion include the ‘threat of death’ or the ‘promise of sex.’ In these dozen fictionalized short stories you’ll find one or the other on p.7, 9, 16, 28, 45, 63, 81, 103, 112, 113, 128, 143, 156, 178, 191, and then both, on p.197.