Marty Neumeier, author
SCRAMBLE is a hybrid business book and fast-paced thriller. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company's chairman tells him that the board members have reached the end of their patience. If David can't produce a viable turnaround plan in five weeks, he's out of a job. The problem is, he's already used every trick in the book and nothing has worked. His only hope is to try something new. But what? \t The powerful tools at the center of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy-a faster, more collaborative approach to building a brand.