This book takes the reader through the ‘laws of visual attraction’ to inspire them and help them implement this within their own businesses. The author has been doing visual merchandising consultancy for many top brands over the past 23 years, so clearly knows her stuff. It is great that this book did not demand prior knowledge, although of course those with a background in merchandising will benefit even more from this. It can be a book for beginner, expert, the curious and even those working in unrelated areas – it is more than just making your store or product box look nice. The text is accessible, suits different audiences and delivers quality, informative advice freely and generously. This is a book you should consider!

She elaborates from these on all the complicated and often misunderstood ways in which vision affects the other senses—even taste, which, according to the author, is primed far more often by sight than people tend to realize. And throughout the book there are interesting tidbits from Lee’s experiences, such as the reflective qualities of various shades. All of this should appeal not only to marketers, but to anybody who’s ever noticed efficient and vibrant displays as well. An engaging and eye-opening study of the ways in which the arrangements of colors shape buying decisions.

We named the exhibit we held last year “Esprit Dior,” or the “spirit of Dior.” We wanted to emphasize that there is more to Christian Dior than meets the eye—that while invisible, the spirit of Dior underpins the brand. Claire Langju Lee’s Secrets behind Things that Look Good shows why it isn’t only luxury brands that need a company philosophy. And why the most important issue for brands at the end of the day is to make their philosophy seen.