“Teaching College” aims to help new instructors engage students more effectively, through strategies and approaches Dr. Eng learned as a K-12 teacher and as an advertiser. These include “the marketer’s mindset” to understanding the needs of the target audience as well as the “You, Y’all, We” approach to lesson planning. “Teaching College” walks you through the planning & execution of your course step-by-step, backed by the latest research in education, psychology, communication, and business.