Donald J. Trump, the 45th President of the United States, is perhaps one of the most divisive political characters in modern history. Those who love him, the Trumpers, appreciate his irreverent take on modern politics and wear their Make America Great Again hats with a kind of unbridled zeal. On the other side of the aisle, his opponents dislike his capricious worldview and consider the Trumpers devotion to Trump and his policies as something approaching cultlike status. In The Circus: Media, Politics, & Power, journalist and media theorist Lynn Morris examines the role that stereotypical language, an uninformed electorate, and the extreme vertical aspect of the contemporary media had in Trump's rise to power and his ability to maintain his influence over his ingroup while others become increasingly disenfranchised.