He didn't "meme" to do it ... 

The day I fell in love with Kara was the day I accidentally ruined her life, and I was as blindsided by ruining her life as much as I was by falling in love with her. According to my now ex-best friend, Miles, love is supposed to make you feel stupid, but I never thought my stupidity, or anybody else’s for that matter, would lead to such devastation.  

Tenth grader Tommy Baher has always lived in the shadow of his older brother Johnathan, and he has always hated it. Determined to set himself apart from his brother, Tommy puts all his efforts into securing the highest grades in his class. There's just one problem standing in his way: Kara Metaxas, his longtime academic rival, who has always made his life at school difficult. 

When Tommy and Kara are invited to participate in the Junior Science and Technology Symposium, an academic competition hosted by a prestigious college, Tommy sees it as a chance to prove himself to his parents and his peers. Tommy feels even more sure of himself as he begins to make funny memes using a picture of Kara. Everything is coming together for him. 

But when Tommy starts to change his mind about Kara - and subsequently, nearly everything else about his life - his memes go viral, and threatens to destroy everything Tommy has worked for. 

Can he find a way to make things right with Kara before he loses everything?