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Scott Marshall
Author, Illustrator
The Insult
For decades, comic book fans have watched young “Mac” get sand kicked in his face and vow to gain revenge after intensive bodybuilding. But what if Mac wanted to be something else? Find out in this book as Mac becomes a hipster, a brony, a postmodernist, a mime, a jedi knight, and much more! Sometimes it’s silly, sometimes it’s dark, sometimes it’s even profound, but it’s never dull: The Insult collects all 130 installments of the celebrated webcomic by Scott Marshall.
Reviews
The story of Mac, the beachgoing weakling who gets sand kicked in his face by a bully and seeks revenge via body building, has been made famous by countless Charles Atlas ads and, later, parodies. This webcomic recycles the iconic art from “The Insult That Made a Man Out of ‘Mac’!” over and over again, with the dialogue altered to give Mac new goals. The insult now inspires Mac to become a prop comedian (“I’ll smash your head like a watermelon!”), a vinyl collector (“This is what you get for selling me something from Columbia House!”), and a constitutional originalist (“Let me show you the original meaning—of pain!”). It’s a one-note joke, the kind of comic that reads better as an online serial than in a print collection. But that one note is played well, with Marshall peppering each strip with knowing terminology and in-jokes from Mac’s subculture of the moment. If Mac’s no longer the Hero of the Beach, he may now be the Hero of the Bathroom Read. (BookLife)
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