The New Rules of Consumer Privacy: Building Loyalty with Connected Consumers in the Age of Face Recognition and AI
Peter Trepp, author
What does it take for companies to survive in today’s fast-changing landscape? The secret: balancing consumers’ often competing desire for privacy, security and convenience. That’s no easy task. Technological innovations have now made it possible to keep consumers safer than ever before, while offering brands never-imagined insight into consumer behavior. And yet, data breaches and privacy scandals undermine consumer confidence on a daily basis. It’s time for a new model. In The New Rules of Consumer Privacy: Building Loyalty with Connected Consumers in the Age of Face Recognition and AI, FaceFirst CEO and author Peter Trepp has devised a set of rules that will help companies uphold consumers’ privacy without sacrificing their security and convenience. By following these rules, brands can create a win-win scenario that will maximize revenue, reduce crime, provide consumers with the best experience possible and ensure that consumers’ privacy is reasonably protected. Included in The New Rules of Consumer Privacy: * The Five Privacy Principles every company must follow * The new rules of responsible data handling, according to leading academics and visionaries * How technology adoption has forever changed our expectations of privacy * How to deliver security, privacy and convenience at the same time * Why transparency matters to brand loyalty * The global legislative landscape * The future of Artificial Intelligence This book is a must-read for entrepreneurs, business leaders and anyone curious about face recognition, artificial intelligence or the future of privacy.
Trepp, CEO of FaceFirst, a facial recognition technology company, devotes this discerning and revealing work to privacy issues in an age of mass surveillance. Looking at how companies can deliver privacy and security along with convenience, Trepp identifies five rules for CEOs to follow, including training their personnel in privacy matters, adopting policies to ensure responsible data handling, giving customers a right to unenrollment, enforcing company self-regulation, and fostering a culture of transparency. His examination centers heavily on facial recognition software, which, he argues based on his experience in the field, can be far less intrusive than critics claim if responsible guidelines are adopted by the industry and by government regulators. He touches on social media platforms, noting Snapchat’s “success has much to do with privacy” measures taken by the company, and also takes a prescient look forward at personal identification management, biometric legislation, and government surveillance, closing with a series of discussion questions to which experts in the field offer their opinions. Trepp’s thoughtful analysis of how online privacy matters will shape commerce and the world is one business leaders will be wise to note. (Self-published)