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The Right Ask: What Every Advancement Officer Should Know

Adult; Other Nonfiction; (Market)

The Right Ask, derived from more than four decades in the field, explains why donors give and what they would like to know before making a gift to a non-profit. It also explains the types of information an advancement officer should know about a donor before asking for a gift that's appropriate. It details the various dynamics in different types of non-profits, including colleges, and how they are organized and managed to find and raise support. It lays out the various types of planned gifts and the advantages of each, and gives practical suggestions for career development.