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Paperback Details
  • 09/2016
  • 978-1785893179
  • 144 pages
  • $18
Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World

Adult; Business & Personal Finance; (Market)

IT WASN'T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest.

Formats
Paperback Details
  • 09/2016
  • 978-1785893179
  • 144 pages
  • $18

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