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Wired to Resist: The Brain Science of Why Change Fails and a New Model for Driving Success
Britt Andreatta, PhD, author
Adult; Business & Personal Finance; (Publish)
Every year failed change costs billions of dollars. We are biologically wired to resist change: it’s the key to our survival and the obstacle that often gets in the way of us fulfilling our potential. Wired to Resist provides a new understanding of our biology and why change fails, despite our best plans. Dr. Andreatta synthesizes the latest research into a new model for change that harnesses the power of neuroscience and shows you how to thrive and lead through all kinds of change.