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Formats
Hardcover Details
  • 02/2023
  • 979-8-9851152-5-3 B0BW2Y4DTJ
  • 272 pages
  • $29.95
Paperback Details
  • 02/2023
  • 979-8985115246 B0BW3454HV
  • 272 pages
  • $24.95
Shane Read
Author
Winning at Public Speaking
Shane Read, author
People who speak well are considered more trustworthy, knowledgeable, and persuasive. Why wouldn’t you want that same reputation for yourself and the invaluable advantage it will give you for your next presentation or speech? Furthermore, great trial lawyers spend their lives perfecting the art of persuasion and public speaking in the courtroom. Wouldn’t you want to incorporate their proven principles into your next presentation? From interviews and in-depth analysis, this book reveals the secrets that the greatest trial and appellate lawyers use to persuade. These insights and other tried-and-true principles are presented with clear easy-to-follow steps that will guide you to success every time you give a speech or presentation.
Reviews
Read, seasoned author of Turning Points at Trial and other persuasion guides for attorneys, offers welcome expertise to anyone eager to improve their speaking skills, even the many who harbor fear at the very thought of giving a presentation. “Being true to yourself is the starting and ending point of this book,” he declares early on in this polished and practical guide, and he breaks that easier-said-than-done goal down into actionable, achievable steps that will give even the most anxious speakers a path to being their best at the podium or on the Zoom call. Public speaking is less a talent than a skill, Read argues, one that anyone can learn and hone with enough willingness, practice, and honest effort.

Demonstrating the kind of confident organizational clarity he urges readers to master, Read arranges the material into three sections— how to persuade, how to deliver your presentation, and how the masters persuade. He packs each with encouraging advice covering a host of topics (how to present without notes; what persuasive speakers need to understand about the brain; visual guides related to PowerPoint best practices) plus abundant sources, quotations, links to talks to study, and fresh, fascinating case studies from attorneys in the courtroom that illustrate the implementation of his methodology.

As the subtitle suggests, Read blends his own hard-won, up-to-date insights with tried-and-true techniques, from the Rule of Three to the “memory palace,” and he explores tools used by great orators throughout. His clear, engaging prose style and emphasis on the pragmatic makes this guide accessible to readers new to the art but also a resource for seasoned speakers, who will likely find illumination in advice on video meetings or his reconsideration of the importance of listening. Chapter-summarizing road maps and checklists and a thorough index and table of contents increase the book’s utility.

Takeaway: A courtroom persuasion expert’s illuminating guide to persuasive public speaking.

Great for fans of: Carmine Gallo’s Talk Like TED: The 9 Public Speaking Secrets of the World’s Top Minds, Mike Acker’s Speak With No Fear.

Production grades
Cover: A
Design and typography: A
Illustrations: N/A
Editing: A
Marketing copy: A

Formats
Hardcover Details
  • 02/2023
  • 979-8-9851152-5-3 B0BW2Y4DTJ
  • 272 pages
  • $29.95
Paperback Details
  • 02/2023
  • 979-8985115246 B0BW3454HV
  • 272 pages
  • $24.95
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