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Formats
Ebook Details
  • 01/2021
  • 978-1-953307-12-5
  • 324 pages
  • $9.99
Paperback Details
  • 01/2021
  • 978-1953307118
  • 324 pages
  • $19.99
Hardcover Details
  • 01/2021
  • 978-1-953307-12-5
  • 324 pages
  • $29.99
De'Andre Salter
Author
The Culture of Money

Adult; Business & Personal Finance; (Market)

The Culture of Money is an idealogy for creating sustainable Black wealth. Never losing sight of his relentless passion for faith, family, and economic empowerment, Salter is focused on what he calls one of the great civil rights issues of our day- the overwhelming racial wealth gap. The Culture of Money aims to build a Black Wealth movement through the adoption of three community shared values: Know More, Own More, Pass Down More. Using the power of the Black family, Black Churches and community organizations, The Culture of Money expertly sets out a pathway for measurable financial healing.
Reviews
In this impassioned faith-based financial guidebook, Salter (Success Factors) calls for “economic revolution in Black America,” challenging Black Americans to realign views surrounding money and wealth to an “economic ideology for all Black individuals to know more, own more and pass down more.” He issues a dire warning about the state of Black wealth, predicting an “economic tsunami” that will widen the already drastic gap between racial groups in the U.S., potentially eliminating Black wealth altogether. To combat this massive transfer of capital, Salter asserts the Black church must take on a leadership role to ensure money behavior shifts in alignment with the financial goals of the Black community as a whole.

Salter aims to transform “the culture,” or the way many Black Americans think about money and wealth, and he spins some familiar financial and budgeting advice into something more specific and relevant for his intended audience, “the open-minded who want to be challenged to adopt a better, more faithful way to prosper.” Each chapter addresses a widely-held harmful money practice or misconception within the Black community, primarily inadequate financial education, lack of equitable ownership, and poor estate and retirement planning.

Salter offers The Culture of Money as an economic wake-up call to not only the Black community, but also the Black church, at a time when “many of the poorest Americans are abandoning the Black church en masse.” Salter calls for a theology that makes “room for building up financial resources for the people” and warns that “If the Black churches die, Black culture is over as we know it.” These strong words may give some readers pause, but he backs his assertion by highlighting the importance of the church and religious leaders in building community, sharing resources, and organizing for a better world. This rousing guide addresses serious concerns for readers eager to improve the cultural and financial health of Black America.

Takeaway: This guide challenges Black readers to shift ideas about wealth, not just for personal gain but for advancement of Black culture.

Great for fans of: Daymond John, Tiffany Aliche’s Get Good with Money.

Production grades
Cover: A
Design and typography: A
Illustrations: N/A
Editing: A+
Marketing copy: A

Formats
Ebook Details
  • 01/2021
  • 978-1-953307-12-5
  • 324 pages
  • $9.99
Paperback Details
  • 01/2021
  • 978-1953307118
  • 324 pages
  • $19.99
Hardcover Details
  • 01/2021
  • 978-1-953307-12-5
  • 324 pages
  • $29.99
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