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Buzz: The Ultimate Guide to Book Marketing
Buzz is the indie author’s ultimate guide to marketing effectively, inexpensively, and excitingly. Within its pages, you’ll find answers to the questions on every writer’s mind: • What does it really mean to “market” my book? • How do I best reach my specific audience? • What are effective ways to promote my book via social media? • Do I really need to be a public speaker? In addition to this, the Wise Ink marketing team has provided sample content calendars, email promotions, a marketing starter kit, and more to ensure you’re prepared to get out there and sell your book.
Reviews
Book marketers Beevas (The Indie Author Revolution) and Cheng (Edge the Bare Garden) present an exceedingly straightforward, easy-to-use handbook that demystifies their profession for the benefit of independently published authors. Chock-full of charts, tables, and worksheets, this useful resource gently guides authors through the various steps of marketing their book. Beevas and Cheng encourage authors to overcome any reluctance they might feel toward self-promotion by keeping a healthy sense of humor about the process and observing how authors they admire market themselves. The authors cover hiring an independent publicist (“maybe”), the pros and cons of having an audiobook (“you absolutely don’t need [one]”), wooing booksellers (“learn how they operate”), and anticipating what to do when sales start to taper off (“first things first: relax”). Included is a very useful sample marketing calendar to help determine activities leading up the book launch, alongside a helpful summary list of “101 Ways to Market Your Book” (“create a marketing plan”; “create an Amazon Author Central account”). Every author, whether indie or not, will find this guide encouraging and instructive. (BookLife)
Author Chris Bauer

"Buzz: The Ultimate Guide To Book Marketing is a valuable resource—especially for indie authors—providing important, digestible information in bite-sized servings from experts who have been through the trenches themselves. You’ll feel like you have a friend holding your hand along the way, which is especially comforting given the big and complicated world of publishing and the rapidly changing realm of marketing. This book will help indie authors survive and thrive." —Christine Bauer, author of Those Three Words: A Birth Mother’s Story of Choice, Chance & Motherhood

Author John Wessinger

Buzz: The Ultimate Guide to Book Marketing is just that, the ultimate list of the most effective book marketing strategies that can be used by any first-time or seasoned author.”
 

“Roseanne and Dara have created the definitive list of book marketing strategies, delivering practical advice along with the hard truths of what it takes to make your book stand out from the crowd.” —John Wessinger, founder of Lateralus Solutions and author of Ride the Wave

Author Josie Robinson

“Marketing your book is just as important as writing a great book in this modern world. For many of us authors (myself included), marketing feels overwhelming since it’s a completely different skill set than writing. When I published my first book, I had zero experience with marketing and had no clue where to start. Thankfully, the amazing publishing team at Wise Ink took me under their wing and walked me through the entire book marketing process, step-by-step. Today, my book is a bestseller and has been read by people all around the world. Most of this credit is due to the sage advice I received from Wise Ink. Now, Wise Ink has taken all their years of publishing knowledge and expertise and put them into this incredible, value-packed book. Buzz really is the ultimate guide to book marketing, and essential reading for all authors who want to successful in today’s marketplace." —Josie Robinson, author of The Gratitude Jar: A Simple Guide to Creating Miracles

Author Kim Kane

“In a time when self-publishing books has become mainstream and the shroud of the publishing world has been lifted, authors need to be especially diligent in finding the right resources and support available. In the quest to find resources and support, two of the biggest questions for authors are, “How do I market my book in the best way?” and, “How do I create a long-lasting ‘buzz’ around my book?" While there are many books available to help authors navigate the ways of marketing, none of those books offers the insight and guidance Buzz: The Ultimate Guide to Book Marketing does. This book recognizes the importance of speaking to its reader in a way that offers confidence and realism in the steps needed to take to begin the marketing process, right through continued use of marketing for keeping books current and relevant. It uses language and outlines that are understandable for the beginning author, as well as the experienced author. Buzz creates a sense of ‘you got this’ and ‘keep going,’ matching the anxiety of the new author and the overwhelming nature of known and unknown things to come for the experienced author. I recommend Buzz: The Ultimate Guide to Book Marketing to all who are seeking valuable information on the ‘how to’ for marketing your books. You will not be disappointed!” —Kim Kane, award-nominated author of Sparkle On: Women Aging in Gratitude

Author Russell Ricard

Buzz: The Ultimate Guide To Book Marketing is a must-have resource for indie authors. Packed with a wealth of brainstorming activities and dos and don’ts resources, it helps target your thinking about the process and translate your self-reflection into action for the best marketing practices.” —Russell Ricard, award-nominated author of The Truth About Goodbye

Mixtus Media


"Buzz is a goldmine for authors! I’m so happy that Dara and Roseanne have put this resource together. This book provides the direction and information that so many authors need. I found myself nodding enthusiastically and saying, “YES!” with every page turn. The authors give honest and detailed information that will be a breath of fresh air for anyone struggling with their book marketing. I give it a big thumbs up!!" —Jenn DePaula, Mixtus Media

Shift and Spark

"Buzz: The Ultimate Guide to Book Marketing is a fantastic resource for all authors. It doesn't matter if you're just starting out or if you're a year or two into your journey—you will learn a thing or two about marketing your book. The book is organized, very well written, and easy to read. And the activities take it one step further and actually help you implement your ideas, one step at a time. I wish we’d had this book when we started our journey, but there's no doubt we'll be making good use of it now.” —Kathy Engen and Linda Heath, founders of Shift and Spark and authors of GoL: A Curated Guide to the Modern Day Job Hunt

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