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Kimberly Escobar is the founder and president of Thursday Media, a boutique food and lifestyles public relations company. She began her career as a food and lifestyles publicist at Grand Central Life & Style (an imprint of Hachette) before joining the then-newly launched Flatiron Books (a imprint of Macmillan) to spearhead their lifestyles and cookbook publicity.

Kimberly made a name for the Flatiron list with some of the most discriminating food writers in media and her campaigns often graced the pages of everything from the New York Times to Bon Appetit. The roll-out for Jamie Oliver’s 5 Ingredients was one of the most well-orchestrated of his career and with only three days for media, Kimberly was able to fit in three public speaking/booksigning events and to book Jamie on shows like The Late Show with Stephen Colbert, Good Morning America, The View, and Dr. OZ. She recently launched Isaac Mizrahi’s instant New York Times bestseller I.M., which included stops at CBS This Morning, multiple national NPR interviews, and a New York Times “By the Book” interview, among other major press. She crafted James Beard Award and IACP Award winning campaigns for Naz Deravian’s Bottom of the Pot and Between Harlem and Heaven by Chef JJ Johnson and Alexander Smalls. A passionate fan of the Food52 Piglet Tournament of Cookbooks, she is delighted to have led the publicity campaigns of the winning cookbooks for the last two years in a row, with three cookbooks whose campaigns she led included in 2019’s tournament.

Of the countless successful national book tours that Kimberly has planned and executed for authors like Nigella Lawson, she considers a launch event for Adam Chandler’s Drive-Thru Dreams in partnership with Arby’s in Manhattan—replete with curly fries, roast beef sliders, cheese sauce, and writers from The New Yorker, The Atlantic, and the New York Times in the audience—to be her crowning achievement in event planning. 

She is now founder and president of Thursday Media, where she will continue to craft headlining media campaigns and attention-grabbing events for her clients in the food and lifestyles space.

Kimberly earned a B.A. from Virginia Tech, and lives in New York City with her husband and two well fed cats.