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AdviceCoach is a technology company that takes the content of any advice/expert non-fiction book and creates a mobile self-coaching app. Readers download the app into their mobile devices so that they are reminded of the book's content when they need it and where they need it. The app tracks their progress while using motivational psychology techniques to keep them enagaged for months. The app collects usage data to inform the author about every step their readers take. The app changes the relationship between author and reader from static to active and from a single reading to a long-term partnership.