Alex Gardener is a small business owner who started his company after being laid off during the housing crash of 2008. It wasn't the best time to start a business, so he had to get up and running fast. He quickly learned about business finance, self-employment, and taxes while navigating his finances and relationships. It was indeed a case of "sink or swim." Within two years of starting, he doubled his previous salary. Do you want to know how he did it? Well, fortunately, he loves to talk. Now, he desires to share what has (and hasn't) worked for him in the last twenty years so that the next generation of ambitious young people doesn't make the same mistakes he did.