About BeNovel Services
Beth Craig founded BeNovel, a marketing consulting business, with a vision to help authors promote their books by tapping into her marketing expertise. She comes at this challenge not just as a marketer but also with the perspective of someone with firsthand experience as co-author of a self-published.... more
About BeNovel Services
Beth Craig founded BeNovel, a marketing consulting business, with a vision to help authors promote their books by tapping into her marketing expertise. She comes at this challenge not just as a marketer but also with the perspective of someone with firsthand experience as co-author of a self-published children’s book-set. The marketing consulting firm offers peace-of-mind to those who find the discipline of book promotion daunting and intimidating. Authors can stay more in their comfort zone and focused on their passion for writing, knowing that the critical elements of marketing are well-managed.
Book marketing involves more than one hurdle to ensure authors’ books reach the hands of readers. Services at BeNovel are grouped by the level of support needed to launch or revive a book title or series of books.
· At the highest level, Beth will coach writers through the steps of a marketing plan and all aspects of ramping-up to a new release. The program continues through post-launch to monitor and react to the level of book sales.
· Writers commonly require support with a key component such as website development to build a solid platform for their marketing program.
· Individualized services are focused at the project level by engaging BeNovel associates to develop social media strategies, promotional material, event planning, book trailers or to work with a publicist.
About the Founder & Author
Beth’s desire to help authors was inspired by her involvement in the publishing community while working as the head of marketing at Webcom, one of Canada’s top book printing companies. The drive to make it real was rooted in work done at Scholastic Canada early in her career in combination with 12 years as a professional marketer. She has worked in a corporate environment in Europe and done in-depth market research on both the supplier and buyer side of the research business.
Having guided Webcom through a re-branding from conventional book printing to digital inkjet printing as the market shifted toward shorter print runs, Beth is well-versed in the dramatic changes in publishing. The evolution of the industry, while challenging in many respects, presents opportunities for the independent writer willing to venture beyond the traditional framework of publishing. With BeNovel, writers do not have to chart new territory completely on their own.
About the books
The unique online Sneak Peek of the Hailey’s Dreams Princess Books http://bit.ly/1hTRe34 profiles book trailers, an author video, Good Reads reviews as well as the first three chapters of each book written by Beth Craig and Lauren Craig.
The Princess books are a factual and fictional two-parter about the story of a seven-year-old girl who loses her ability to walk. When young Hailey is diagnosed with a rare terminal disease, her best friend and entire community are thrust into a mission to make her dreams come true. The story is personal for Beth. Hailey is her sister’s granddaughter.
Beth knows better than anyone that the written word of every author is deeply personal and that the role of the community is vital to success. Passion is the emotional thread that binds our human connection for books and marketing them.
For more about BeNovel contact by email Beth.Craig[at]BeNovel.ca or call 416-917-1464.
Follow on Twitter @BeNovel or @NovelConcepts
Beth Craig's Projects
Beth Craig's Services
