Dr. Eldon Taylor is a New York Times bestselling author and is considered to be an expert in the area of non-conscious processing. He has served as an expert witness with regards to both hypnosis and subliminal communication. Eldon is a Fellow in the American Psychotherapy Association so his approach is both scientific and pragmatic. He believes that as Carl Jung once said, “Until you make the unconscious conscious it will direct your life and you will call it fate!” Eldon’s work educates individuals through self-discovery and thereby provides them with valuable tools on their journey to self-empowerment. Eldon is the author of more than 400 motivational books and audio video programs. He has lectured to packed audiences throughout the world and has had his material translated into dozens of languages.