Dr. Betsy Kruger writes articles, speaks to groups, and coaches businesses to profit from the 80/20 rule with 12 marketing strategies. On a regular basis, Enterprising Women publishes her articles and posts in the Connector. Betsy has spoken at numerous conferences, professional associations, civic groups, and business meetings. Kruger’s message led talk show hosts at sixteen syndicated stations to interview her and several magazines to publish her articles.
For 15 years, Doc Betsy conducted marketing research for various “Fortune-500” corporations. Some of her clients include ADM, Amgen, AstraZeneca, Aurora Health Care, Baxter, Bombardier, Bristol-Myers Squibb, CVS Caremark, Dow, ExxonMobil, Harley-Davidson Motor Company, Sears, Texaco, Volusia County, and The University of Chicago. As a solo entrepreneur, she developed and commercialized her statistical software in many countries.
Doc Betsy taught marketing students at the Thunderbird School for International Management in Glendale, AZ, and the University of Wisconsin at the Milwaukee campus. Kruger’s published articles substantiate Maslow’s Hierarchy of Needs and Ricardo’s Theory of Comparative Advantage with long-term worldwide data.
For 6 years she taught and advised marketing majors and supervised senior theses for all business graduates at Bethune-Cookman University, a historically black college or university (HBCU) in Daytona Beach, FL. Her students founded college chapters of the American Marketing Association and Rotary International.
Doc Betsy’s mission is to restore the engine of our prosperity by showing business leaders how to spark their profits. Her academic book, Top Market Strategy: Applying the 80/20 Rule, enriches graduate marketing courses, whereas Aesop’s Keys to Profitable Marketing enriches entrepreneurs.
Aesop’s Keys coaches business leaders to profit from the 80/20 rule with 12 new marketing strategies. Doc Betsy guides them to customize each strategy for their unique situation.
Her marketing consultancy is rated A+ by the Better Business Bureau. In addition, her consultancy, Strategic Power, is certified as both a WBE (women’s business enterprise) and WOSB (women-owned small business).
Kruger is on the Board of Directors of her church, Toastmasters Club, and the Pendleton Condominium Association. Her husband Ken is an engineer for the City of Daytona Beach, FL. Their home overlooks the Intracoastal Waterway and the Atlantic Ocean. In their free time, they nurture their daughter and her five children and enjoy strolling on the beach, rafting down rapids, and skiing in the mountains.
