David and Emberli Pridham make their homes between Dallas, Texas and Barrington, Rhode Island accompanied by their wonderful children Brooke, Noah, and Graham; along with their cat: Miss Beasley. As the CEO of a leading intellectual property firm, David is deeply passionate about inventions and innovation, while Emberli is committed to nurturing curiosity and imagination amongst children. Their daughter, Brooke, acts as guide and co-author in developing the subject matter of the book series.

The If Not You, Then Who?® book series aims to teach children how curiosity, passion, and ideas materialize into useful inventions. The goal is to show young readers from all backgrounds that no dream is too big, and no dreamer is too small to succeed.