Jarie Bolander caught the startup bug right after graduating from San Jose State University in 1995 with a degree in electrical engineering. With 6 startups, 7.75 books, and 10 patents under his belt, his experience runs the gamut from semiconductors to life sciences to nonprofits. He also hosts a podcast called The Entrepreneur Ethos, which is based on his last book by the same name. When he’s not helping clients convert a concept to a viable strategy, he can be found on the Jiu-Jitsu mat (he’s a blue belt), interviewing entrepreneurs on his podcast, or researching the latest in earthship construction techniques. He’s engaged to a wonderful woman named Minerva, her daughter, and their Bernedoodle, Sage. Currently, Jarie lives and works in San Francisco, where he works as head of market strategy for Decision Counsel, a B2B growth consulting firm.