Jesse is a Ghanaian conscientious writer, poet, political theorist and activist, who is an advocate for racial equality and global justice. He was born in the United Kingdom, his heritage sewn into the fabric of the royal Ashanti tribe of the Akan people. He regularly travels back to his motherland, Ghana. Having worked in the corporate finance world for many years and being educated in the United Kingdom, he has had first-hand experience of the perils of racism, assimilation and its adverse effects on black people; and more importantly its crippling impact on black potential. He seeks to unravel the psychology behind racism and to explore the power of manipulation upon the human mind, and hence its conditioning. He explores contemporary, as well as historical, political, psychological issues, particularly in relation to identity and stereotypes, in hopes of exposing false ideas that have been embraced globally about black people. Jesse, acknowledges that the re-education of the mind is central to the true emancipation of African descendants.