John Geraci is the Founder and President of Crux Research, a market research agency located in New York. He has overseen nearly two million interviews and more than three thousand survey research projects for nonprofits, public school districts, colleges and universities, technology firms, consumer packaged goods companies, advertising agencies, media, manufacturers, and dot-com businesses.

John has been interviewed by CNN, NPR, The New York Times, The Washington Post, The Wall Street Journal, USA Today, and other media outlets such as Ad Week and Advertising Age. He has presented at more than seventy-five industry events and symposia. Learn more at cruxresearch.com.​